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Peter Merholz’s presentation on “Stop Designing Products” is music to my ears. It’s not news. I’ve been encountering this problem all over. To start designing for experiences and not products we need to be able to do is:

- understand people as people
- embrace and embed design approaches
- create and drive towards larger business strategies
- evolve our organizations to support these approaches
- embrace flexibility, adaptation and agile development
- contribute to and draw from the ecosystems of products and services already in use

My question is how do you evolve the organization to support these approaches?

Above points take directly from Peter Merholz’s slides.